Traffic to your website is the golden currency of the Internet. Whether you’re selling your own goods or someone else’s, you need to drive traffic to your website in order to do that. If you’ve monetized your blog, you will need readers to make money. The $64,000 question is: How do you drive traffic to your website with as little work as possible? This list will give you a few pointers on how to do exactly that.
Facebook Ads – Facebook is able to target your customers better than almost any other website. Because the users on Facebook volunteer their information, they tend to give very detailed demographic data. That means that Facebook can target them quickly and easily. Facebook ads can range from as little as $5 a day to anything you want to spend.
One of the nice parts about a Facebook ad is that it’s easy to do. In about 5 minutes, you can have an ad up and running on your page. The ad can direct readers to your website, a video, or back to your Facebook page.
You can also “boost” a post. This means that you can simply click a button and Facebook will push your post out in front of hundreds or thousands of users. The nicest part about that is that you’re already posting to Facebook, so all you have to do is pay a bit of money and your hard work will go farther.
White Label Content – White label content is the content that has been written by someone else that you can put your name on. It can be an eBook, articles, a white paper, even a video. The purpose of this content is to draw people to you.
You see them all over the Internet, “Get a free copy of my book…” Typically, you will click a link, go to their website, and give them an email address. To use these tools, you don’t even need to gather email addresses. “Free book” is still a major draw to your site.
One of the best ways to get traffic to your website is blogging. Blogs provide Google a reason to keep coming back to your website, over and over. The more good, fresh content it sees, the more likely it is that it will rank your website higher. The easiest way to get blog traffic to your website is to hire writers and someone to manage the site. There are thousands of companies that will do your business blogging for you, from writing the content to posting it to promoting it. These services aren’t free, but one the very best ways to rank #1 on Google is put up great content.
Search engine optimization can seem like some strange and incomprehensible subject, but in reality, it’s simply making sure that your content looks interesting to Google and other search engines. The key to SEO is to write content and design it so that Google can see the work easily.
● Use keywords judiciously
● Write content that’s long enough to worth reading
● Write so that humans will want to read it (that has been Google’s goal all along)
● Post content consistently
All of this is related to the blogging above, but the science of SEO is its own business. There are thousands of firms that will help you to make this all happen, but none of it’s very complicated. It takes a bit of attention to detail and learning.
Social Media Sharing – Sharing your content onto various social media sites is usually very simple. For example, all you need to do on WordPress is link a couple of plugins and everything you post will automatically post to social media. The great part about that is that it’s easy to get your content out in front of thousands of people at once. To read the full article, they will typically need to click through to your website.
Using these plugins is great, but make sure that it’s showing on your website well. The concern is that sometimes they pull information from your website in a way that look terrible on social media. Double check it and make sure that it looks good. If it doesn’t there might be something that you can do differently. For example, if it pulls the first two paragraphs, you need to make sure that those paragraphs are powerful enough to get the job done.
In this age where people aren’t necessarily famous to have an impact, the new phrase “thought leader” has emerged. A thought leader is, well, exactly that, someone whose writing and work is followed by others and they have created a following that will read almost anything they write.
One early example of this is Seth Godin. His unorthodox marketing advice made his blog a huge hit. From there, best-selling books, interviews on television, and a consistent following of people who want to hear what he has to say.
For your website, the key is to engage those thought leaders. Interviewing a great thinker is the very best way to get people to show up at your website. An in-depth, well-written interview is a powerful tool for promoting your website because you’re riding on the coattails of someone that already has a massive following.
How can you get an interview with these people? Ask. They make their living off being everywhere all the time. They are as interested in being interviewed as you are in interviewing them. You will usually find a contact form on their website that you can use to talk to them.
These aren’t the only ways to drive traffic to your website, but they are among the simplest. In many cases, you can engage others to help you do the work. It’s important to note that not every method will work for every website, so try a few different techniques and hand onto the ones that work best for you.