A website or a blog can be an excellent way to make money, but you have to know how to monetize it. Monetizing it is simply the idea that you have a method of making money off your site. The most obvious answer is to have a store on the site and sell things, but that can be time-consuming and doesn’t have the residual income powers that some other possible methods have.
Here are three simple and effective ways to monetize your site or blog. They are typically based in great content. Content is king in the monetization business.
A note about content: The best part of content is that it can be bought. It’s usually quite simple to find a great writer who can write about the subjects you want and in a tone that you’re looking for. Sometimes it will take a while to find the writer that suits your needs, but once you do, you can both make a lot of money. At first, you might have to write for yourself, but later, hire a writer and let them generate content for you.
Charging a membership fee is a great way to begin gathering money from your website. The concept is simple: you need to have content that someone is will to pay for. The best way to make sure that the content is there that people want to pay for.
Consider the membership math this way.
If you charge $25 per month per member and you are able to bring in 100 members per month, with a 5% cancellation, in the first month alone, you’ll make over $2000. It ends up being about $25,000 per year with very few expenses.
One of the most effective ways to get a membership site going is to offer access to items that people would be willing to pay for as a one-time purchase. For example, training classes, books, and videos are all content that you can sell one piece at a time. With a one-time purchase, you will only get paid by a customer once. A membership gives the client perceived value and you get a steady monthly income.
By Pvdkerk (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0) or ECB decisions ECB/2003/4 and ECB/2003/5], via Wikimedia Commons
An affiliate program is a simple concept: you get a reward for introducing a customer to another company. The commission that you receive will vary by company; often, it’s substantial.
Using an affiliate program is simple. There are few very successful ways to put them together to make money off your blog or website:
Reviews: One of the most popular ways to make money from affiliate programs is to run a review site. You see them all the time: “Top 10 Life Insurance Companies” or “ADT vs Protection 1: Security Systems Reviewed”. The articles are loaded with links to the company’s website. This allows readers to click and order. The company tracks sales through cookies that are placed on the customer’s computer. These cookies tell them what affiliate referred them. Sometimes, you’re simply given your own URL so that they can track it that way. Many of the better companies are using a CRM (customer relations management) system that allows them to keep track of that customer’s purchases with them forever. You can sometimes get commissions for years on a single referral.
Informative: Articles that you write can simply be informative about a subject with references to items that might interest customers. For example, if you write a movie review, you can put affiliate links to the movie for purchase to Amazon. Whenever someone purchases a movie via your link, you get a commission. The best part of this arrangement is that you get to make money off things that interest you and you can make money for years after the original posting.
Landing Page: One of the easiest ways to make money is to simply create a landing page for the product you’re selling. SEO optimize it well and you can be selling the company’s product directly. The optimization takes time, but it can get you a lot of money in short period of time.
By DoNascimento (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons
If you have a lot of traffic to your website, you can simply sell advertising on your site. Banner ads, tower ads, etc. can all make you money.
The key to making money with ads on your website is to find advertisers. The people most likely to want to advertise on your page are the people who are selling items related to the content on your site. Advertisers will want to know your monthly traffic and activity stats, so you’ll need those from a reliable source, probably Google Webmaster.
Google AdSense puts those ads up for you. Ads that are related to your content or to the sites that someone recently visited. Once you have enough traffic, Google will be willing to place ads on your site. You will get revenue based on impressions, clicks, and sales. It’s not a lot, but it is something.
There are lots more ways to monetize your website, but these are just a few. The best part is that you can actually hire other people to write the content, post the content, and optimize your site. All you have to do is manage it and make the money.