As an online business owner, it becomes obvious that it’s all about website rankings and driving traffic. Online traffic is the core of a business and without it, no one will see your pages. What’s more, no one would be able to see or know about your digital products or services. This is why it is important to do search engine optimization (SEO) right to increase your website rankings.
Search engine optimization (SEO) is about applying certain methods to make sure you can drive a great deal of traffic to your website, which will more than likely come from many of the Internet search engines (e.g., Google, Bing, Yahoo).
The following are 5 simple ways to optimize every page of your website for higher rankings:
#1 Page titles
Page titles are the captions that appear at the very top of your web page. Make sure that each web page in your website has a different title that will include the appropriate keywords.
#2 Keyword selection/placement
Carefully selected keywords are necessary for achieving online business success and it’s important to be sure to place them strategically throughout your content. Keywords are the popular search words or phrases that online surfers utilize to collect information from the search engines. If your web pages are populated by a reasonable density of keywords (at least 2% = keyword mentioned at least twice for every 100 words of text), it’s more likely that your site will win the attention of the search engine spiders. One way to locate the right keyword is by using Google’s free Keyword Planner tool.
#3 Alternative (ALT) tags
ALT tags reinforce the communication concerning search engine spiders and increase the accessibility of your site. Your ALT tags should include your keywords and any time you use images, make sure they have ALT tags as well. As such, it will make available to screen readers, a well-defined wording alternate of the image.
#4 META tags
Meta tags are HTML codes which stands for Hyper Text Markup Language. These tags help describe what the content on a page is all about and lets the search engine spiders know these pages are as they should be for a particular request, and as a general rule you should aim to limit your page title to 70 characters, Meta description to 160 characters, and your Meta keywords to no more than 10 keyword phrases.
Link Popularity as you know plays a great role in your websites’ positioning within the search engines. As such, the more links pointing to your website, the higher your site ranks. Submitting your articles to Article Directories is a great way to get links to your website. The more directories and websites you submit your articles to, the higher your website will get ranked.
Remember, search engines will crawl through your website per page. Each page is typically taken as a whole, as well as primarily concentrated in the area of the website’s keyword(s) or key phrase(s). Placing them in your website’s URL will greatly improve your sites’ optimization (e.g., http://www.yourwebsite.com/yourkeyword.html).
Following these guidelines will help your website gain higher rankings. This in turn would ensure a sustainable and ample amount of website traffic to generate a genuine success.